Job Description

POSITION SUMMARY

The Business Development Representative (BDR) at Wild Ridge Landscape will be exclusively responsible for generating new business opportunities and expanding the company’s client base. This outbound-focused role requires identifying, engaging, and qualifying prospective commercial clients. The BDR will initiate the sales process through cold outreach, email campaigns, networking, and social media engagement to build a strong sales pipeline. Success in this role will come from an entrepreneurial mindset, excellent prospecting discipline, and the ability to effectively communicate the value of Wild Ridge Landscape’s services.

ABOUT THE COMPANY

Founded in 2005, Wild Ridge Landscape is a premier landscaping company dedicated to delivering the highest quality of workmanship with unmatched responsiveness. Our mission is to enhance the beauty and value of every client’s property while prioritizing exceptional customer service. We provide full-service maintenance including Mowing, Landscape Maintenance, Landscape Enhancements, Lawn Care, Irrigation, and Snow Removal for commercial clients. At Wildridge Landscape, we view our customers as the heart of our business, providing us with the privilege to serve and exceed expectations. Guided by our core values—Excellence, Massive Action, Opportunity, Innovation, Service, Education, and Transparency—we strive to create sustainable, innovative, and tailored landscaping solutions that transform outdoor spaces.

OBJECTIVES

• Dedicate 100% of time to new business development, this includes identifying and engaging potential commercial clients through outbound channels (cold calls, cold emails, LinkedIn, referrals, industry events, and local networking).
• Qualify leads by uncovering business needs, decision-making processes, budget, and timing.
• Consistently schedule discovery calls and onsite walkthroughs with prospects for Sales Executives or Operations leadership.
• Maintain detailed prospecting activity and funnel data in HubSpot CRM, adhering to the company’s sales process and follow-up cadence.
• Deliver initial pitch presentations to communicate Wild Ridge’s service offerings and value proposition clearly and compellingly.
• Achieve and exceed monthly KPI targets, including number of outbound touches, meetings booked, and qualified leads generated.
• Collaborate with marketing to provide feedback on messaging effectiveness and ideal customer profiles based on real-time prospecting insights.
• Report weekly on pipeline growth, lead status, and performance metrics to the CEO and Director of Growth.

COMPETENCIES

• Proficient in using CRM platforms for tracking prospecting activities and managing pipelines.
• Strong research skills to identify new accounts and key decision-makers.
• Ability to develop personalized outreach sequences that drive engagement.
• Solid presentation and demo capabilities, particularly in early-stage sales conversations.
• Persistent, self-driven, and motivated to chase and close new leads.
• Maintains focus through rejection and continues to refine approach.
• Eager to learn, adapt to feedback, and improve strategies and techniques.
• Strong time management and organizational skills, capable of prioritizing high-impact tasks in a fast-paced environment.

EDUCATION AND EXPERIENCE

• 2+ years of B2B outside sales experience
• Proficient in Hubspot CRM, business communication (email), and Microsoft Office Suite.
• In-depth understanding of the B2B buyer’s journey and sales process.
• Must have valid Driver’s License

PHYSICAL REQUIREMENTS

• Extended periods of sitting at a desk and working on a computer.
• Frequent travel to various locations within Indianapolis to meet with prospective clients.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multicultural workforce, we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to dvalerio@cardoneventures.com. Already a candidate? Please connect directly with your recruiter to discuss this opportunity.

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