Job Description

Job Description

Job Description

Job Title: Digital Marketing Intrapreneur

Location: Columbus, Ohio
Company: Crimson Cup Coffee & Tea

Type: Full Time - Onsite Only

About Us:

We're seeking a few motivated and creative Digital Intrapreneurs to join our Sales & Marketing team as part of the Intrapreneurial Institute - a hands-on learning and leadership development program designed to cultivate the next generation of business innovators. In this role, you'll think like an entrepreneur within our organization, helping to design and execute digital marketing strategies that drive brand awareness, engagement, and growth. You'll gain practical experience across social media marketing, content creation, e-commerce, SEO, email marketing, and analytics, collaborating with cross-functional teams to bring existing and new products and services to life. As part of the Institute, you'll also participate in weekly classes and workshops focused on business innovation, creative strategy, and intrapreneurial leadership.

This position is ideal for a recent or soon-to-be college graduate who's passionate about digital marketing, entrepreneurially experienced, eager to learn and ready to accelerate our current businesses or bring new companies to life in a fast-paced, forward-thinking environment. Please review the Intrapreneurial definition at the end of this job description for more details.

Key Projects may include:

Digital Strategy & Execution:

- Develop and implement a full-funnel digital marketing strategy to drive brand awareness, traffic, engagement, and sales.
- Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels.
- Optimize digital media spend and performance based on KPIs including return on ad spend and conversion rates.

SEO & SEM Management:

- Lead the development and execution of SEO strategies to improve organic search visibility and website traffic.
- Conduct keyword research, optimize site content and metadata, and collaborate on technical SEO improvements.
- Manage SEM campaigns (Google Search, Shopping, and Display), including bid strategies, ad copy, and landing page optimization.
- Analyze and report on organic and paid search performance, and adjust tactics for continuous improvement.

eCommerce Management:

- Own day-to-day operations and strategy for our DTC website and retail marketplace partners (e.g., Amazon, Instacart, Walmart Marketplace).
- Monitor site performance, conversion rates, and AOV, and optimize digital touchpoints to increase online sales.
- Partner with operations and logistics teams to ensure inventory accuracy and fulfillment alignment.

Social Media Marketing:

- Lead social media strategy, content calendar, and community engagement across Instagram, TikTok, Facebook, and LinkedIn and other audience relevant platforms
- Manage both organic content and paid campaigns to grow followers, increase engagement, and drive traffic to retail stores and online channels
- Collaborate with influencers and brand ambassadors to amplify brand presence.

Email & CRM Marketing:

- Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and performance optimization.
- Support new product launches, seasonal promotions, and retention strategies with targeted communications.

Analytics & Optimization:

- Use Google Analytics, Meta Ads Manager, and other tools to track, measure, and report performance across all channels.
- Deliver insights and recommendations to inform strategy and improve results across paid, organic, and owned media.
- Leverage AI tools to analyze campaign performance, personalize messaging, improve targeting, and make data-driven decisions in real-time.

Required Qualifications:

- Proven experience in digital marketing, growth marketing, or performance marketing-preferably in Shopify B2B or B2C environments.
- Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Surfer SEO, etc.).
- Strong understanding of Shopify, WordPress, Google Ads, Meta Ads, Google Analytics, and other keyword tools
- Strong analytical, creative, and problem-solving skills, with the ability to understand brand storytelling and consumer behavior online.
- Ability to work independently while collaborating across departments.
- Intrapreneurial mindset with a focus on results, innovation, and ownership.

The Person

Intrapreneurial Attitude:

• Learning by doing
• Unstructured
• Fluid
• Values emotions as well as reason
• Contribution
• Results
• Relationship-focused
• Change
• Abundance

Why be an Intrapreneur?

• Opportunity to make a lasting difference
• See, touch and feel the results of your efforts
• Have far more responsibility much faster than the corporate track

Expectations:

• Do not expect to be managed. Manage yourself and manage up.
• Don't wait to be told what to do - figure out what you think needs doing, check in if you need to, and do it.
• Don't expect other people to always pat you on the back - learn how to motivate yourself and ask for positive feedback when you need it.
• Coachable - listen and take action on your Entrepreneur/Coach's successful experience

Strategy:

• Create Value
• Understand your Unique Ability (what you do best and most love doing.)
• Provide direction only in the area of your Unique Ability
• Provide Confidence - confidence about what you say and what you'll do.
• Come to work fully engaged
• Curious and always want to learn more
• Take Initiative means stepping out, taking a risk and trying something.
• The most successful and valued Intrapreneurs don't avoid problems, they actively look for them and tackle them head-on.
• Focus on Results - live in the Results Economy, not the Time-and-Effort Economy. Goal is to always be minimizing the time and effort while maximizing the results.
• Ownership Attitude
• Our greatest lessons occur not when things go as expected, but when they don't, and we learn what to do differently next time.
• Own your actions, behaviors and communication for then you'll have the power to change them.
• Ask your Coach/Entrepreneur "what do I need to know in order for this project to be successful?"
• Be In Alignment
• Understand the desired result, and do what you need to do to align with it.
• Definition of result: Answer question - "What does it look like when it's done and done well?"

Preferred Qualifications:

Marketing Communications or related field.

3+ Years of digital marketing experience in CPG, beverage or lifestyle brands.

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