Job Description

Overview

Posting Number: S14235P

Working Title: Digital Marketing Strategist

Department: COE-Communications Office

Posting Type: External

Employment Type: Employee

Full/Part time: Full Time

Location: Athens Area

Advertised Salary: Commensurate with Experience

Open until filled: Yes

Proposed Starting Date: 10/31/2025

Additional Schedule Information: M-F, standard office hours

Minimum Qualifications: Bachelors degree in a related field or equivalent and 2 years of professional experience

Classification Title: Digital Marketing Pro II

FLSA: Exempt

FTE: 1.00

Benefits Eligibility: Benefits Eligible

Retirement Plan: TRS or ORP

Geographic/Unit Context: University of Georgia (UGA) and Mary Frances Early College of Education (MFE COE) Communications Office

About the University: The University of Georgia is the states flagship university with a long history of public higher education and a large, diverse campus community. The main campus is in Athens with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs thousands of faculty and staff and serves tens of thousands of students across multiple programs.

About the College/Unit/Department: The Mary Frances Early College of Education (MFE COE) is a large public college focused on teacher preparation, counseling and human development, communication sciences, human movement sciences, career development, student affairs, and educational administration and policy.

College/Unit/Department website:

Location of Vacancy: Athens Area

EEO Policy Statement: The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values: Integrity, Excellence, Accountability, and Respect. Details at the USG policy manual and related links online.

Duties/Responsibilities

• Develop and produce engaging, original, relevant, and high-quality content across the Colleges digital platforms, implementing a social content strategy across Facebook, Instagram, and LinkedIn.
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor conversations, and engage with the Colleges stakeholders in real time.
• Tag content, monitor engagement traffic, generate reports, analyze insights and results, and make recommendations for future content and posts.
• Maintain a digital content calendar to promote events, initiatives, and goals for the College.
• Suggest and implement new ideas to enhance brand awareness and audience participation.
• Facilitate digital advertising efforts for the Colleges departments and units, focusing on Facebook, Instagram, and LinkedIn.
• Ensure College units understand how digital advertising can support recruitment efforts.
• Provide support for the Colleges digital advertising efforts.
• Collaborate on creative content for free media channels; review copy and creative before publication; manage a social media student worker; provide professional development and mentorship opportunities; approve timesheets in OneSource.

Percentage of time: 60%

• Contact Details: For questions concerning this position or recruitment progression, refer to the Recruitment Contact listed below.

Recruitment Contact Name: Jen Williams

Recruitment Contact Email: jenw@uga.edu

Knowledge, Skills, Abilities and/or Competencies

• Undergraduate degree in marketing, advertising, public relations, or related field
• Three years or more of demonstrable expertise in managing social media with focus on Facebook, Instagram, and LinkedIn
• Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager
• Strong attention to detail, self-starter, takes initiative, and ability to work independently and in a team
• Ability to compile, report, and analyze social media analytics
• Time management and ability to work with little supervision
• Creative and innovative problem solving
• Excellent written and verbal communication, including editing and presentation
• Impeccable grammar and spelling; working knowledge of AP Style
• LinkedIn job posting knowledge preferred
• Working knowledge of graphic design software
• Commitment to outstanding customer service
• Ability to multitask; strong work ethic; high standards for quality
• Excellent interpersonal, organization, and planning skills

Knowledge on Physical Demands

• Sitting at a desk, computer work, and meetings
• May lift and carry objects up to 20 pounds

Is driving a responsibility of this position?: No

Is this a Position of Trust?: No

Does this position have operation, access, or control of financial resources?: No

Does this position require a P-Card?: No

Is having a P-Card an essential function of this position?: No

Does this position have direct interaction or care of children under 18 or direct patient care?: No

Does this position have Security Access?: No

Credit and P-Card policy: Be advised a credit check will be required for all positions with financial responsibilities. For more information, visit the UGA Credit Background Check website.

Background Investigation Policy: Offers contingent upon completion of a background investigation, criminal background check, credential verification, and may include a pre-employment drug test for high-risk roles. Details on the UGA Background Check website.

Division/Policy References

Duties/Responsibilities (continued):

• Develop and produce engaging, original, relevant, and high-quality content across the Colleges digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn.
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the Colleges stakeholders in real time.
• Tag content, monitor engagement, generate reports, analyze insights, and make recommendations for future content and posts.

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