Job Description
Can you write copy that turns cold traffic into paying customers?
We’re CRI Genetics, an ambitious HealthTech company running multi-million-dollar direct-to-consumer campaigns. We’re looking for a performance-driven copywriter who knows how to sell, not just “write content.”
This is a chance to see your words tested at scale, drive massive sales, and get paid well for results.
What You’ll Do
Write UGC ad scripts that stop the scroll
Create long-form VSLs & sales letters that convert cold traffic
Build high-converting landing pages, upsells, and email flows
Collaborate with media buyers to develop winning hooks & angles
Test, iterate, and scale copy across Google, Meta/FB, YouTube, and TikTok
Who You Are
3–5+ years in direct response copywriting for DTC brands
Proven track record with VSLs, ads, landing pages, and email funnels
Obsessed with metrics like CTR, CVR, and AOV
Comfortable split-testing and optimizing copy for high-scale PPC campaigns
Strong storyteller who can simplify complex health/science topics
If your portfolio is mostly blogs or “brand copy,” this isn’t the role for you.
If you’ve written copy that drove $100k+ in sales, you're in the right place.
Why Join CRI Genetics?
Competitive base salary + performance bonus tied to revenue
RSU stock options — own a piece of what you help build
A mission-driven team blending science, storytelling, and growth
Hybrid work setup
Real career upside, we’re building a creative powerhouse, and you’ll be a key player
At CRI Genetics, our mission is simple: make advanced genetic science personal and actionable. Our founders built the company from scratch, and today we’re recognized as one of the leaders in genetics and wellness reporting. By pairing cutting-edge research with consumer-first products, we help people make better health and lifestyle choices.
At CRI Genetics, our mission is simple: make advanced genetic science personal and actionable. Our founders built the company from scratch, and today we’re recognized as one of the leaders in genetics and wellness reporting. By pairing cutting-edge research with consumer-first products, we help people make better health and lifestyle choices.
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