Job Description
If you are a strategic marketer with a proven history of delivering superior results, this role may be for you!
Performance marketing is a critical acquisition channel and we're seeking an innovative, collaborative, data-driven
Digital Marketing Communications Senior Manager that understands the value of delivering outstanding customer experiences to lead our Autotrader/Kelley Blue Book performance marketing efforts.
You'll collaborate with top-tier agencies, optimize paid search, display, and social media campaigns, and leverage emerging trends to stay ahead of the curve. Your expertise will help shape our product offerings and maximize ROI. Plus, you'll mentor a talented team (this role is not a people leader) and manage budgets efficiently. If you're passionate about digital marketing and ready to make an impact, we want to hear from you!
What You'll Do - Be a Leader
- Lead Performance Marketing planning as the main point of contact for all things Autotrader/Kelley Blue Book (paid Search Engine Marketing, Display, social, external partnerships, sitewide traffic trends, etc.)
- Develop and execute integrated, multi-channel, Performance marketing campaigns on a national scale to drive growth while closely partnering with brand marketing to ensure full funnel planning.
- Lead agencies to flawlessly execute performance campaigns inclusive of search, native, display and social including but not limited to annual planning, daily/weekly calls, reporting, test results, etc.
- Participate in producing, analyzing and presenting business projects such as Media Mix Modeling as well as monthly/annual forecasting
- Be a Disruptor
- Identify areas of opportunity for Autotrader/Kelley Blue Book through innovation by leveraging emerging trends, market evaluation and analytical insights
- Bring forth disruptive marketing strategies, develop POVs and launch tactics to reinforce Autotrader/Kelley Blue Book's unique value proposition and rigorously test and evaluate ideas within a consumer-centric framework
- Keep ahead of emerging technologies including AI, competitive insights and the digital industry trends to push innovation and thought leadership on an ongoing basis
- Be a Storyteller
- Leverage storytelling ability to describe marketing's impact on the business and the influential role it plays when helping consumers through the vehicle shopping process.
- Be a Collaborator
- Effectively partner with internal stakeholders such as product, marketing analytics, marketing technology, decision sciences, finance and others to enhance product offerings, data accuracy, forecasting capabilities, etc.
- Seamlessly partner with brand marketing teams to ensure holistic planning and execution approach, understanding how performance marketing fits in and influences campaigns.
- Own relationships with external partners including direct partnerships with vendors and others to ensure business alignment, expectations and traffic goals are met.
- Compile documentation and work with Tech leads to enhance first party data tracking and push product ideas for implementation (pixels, feeds, audience management, etc)
- Be a Project Manager
- Seamlessly manage deliverables, maintain budget documentation, billing, department communication, reporting, meeting organization, etc.
What's in It for You? Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Check out all our benefits.
Who You Are Minimum: - Bachelor's degree in related discipline and 8 years of marketing experience, with a strong focus on digital media including Paid Search, Display and Social. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
- Strong business acumen with ability to leverage data and insights into actionable results
- Ability to effectively manage and prioritize heavy workload and meet deadlines in a fast-paced environment.
- Experience planning and overseeing national campaigns with multi-million-dollar marketing budget.
- Strong written, verbal, problem-solving skills
- Ability to work effectively with senior leaders and other key stakeholders throughout the organization
- Experience managing advertising agencies and vendors
- Travel: 10%
Preferred: - Degree in Marketing, Communication or related field.
- Advertising agency experience a plus
Join the Cox family of businesses and make your mark today! USD 119,600.00 - 199,400.00 per year
Compensation: Compensation includes a base salary of $119,600.00 - $199,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Job Tags
Flexible hours,