Job Description

Events & Execution Area Manager at Kings Dominion summary:

The Events & Execution Area Manager oversees the flawless execution of group sales and sponsorship events, ensuring revenue goals are met through effective coordination between clients, sales teams, and park stakeholders. They manage day-of event activities, supervise support staff, and handle event logistics, budgeting, and communication to deliver exceptional customer experiences. The role also supports brand marketing and sponsorship activations within parks, often requiring travel between locations.

Overview:

The Events & Execution Area Manager is responsible and provides oversite of all execution details for all Group Sales and/or Sponsorship events. This position is expected to ensure that event execution is flawless, enabling sales and sponsorship divisions to deliver established revenue goals. This key stakeholder will act as a liaison between clients, sales staff, and park stakeholders to create an unparalleled experience that delivers excellent customer service, client loyalty and referrals. This position will also support brand marketing and sponsorship teams with all in-park sponsorship activations and/or needed workflows.

Responsibilities:

• Drives all client, sales team, and park team communication and coordination for Group Sales events. Facilitates the necessary collaboration to ensure arrangements and planning details are carried out to exceed client expectations.
• Effectively manages day-of event execution for all group events, supervising support teams and serving as lead decision-maker to resolve client issues and requests.
• Full ownership and supervisory responsibility to include but not limited to instructing, assigning, reviewing and planning work of others, setting and maintaining standards; coordinating activities, selecting new employees; and may assist with performance management and annual reviews.
• Labor and expense budget may be assigned as appropriate.
• Works closely with sales office staff to ensure all details regarding event order accuracy, catering space, billing, and applicable events execution data entry aspects are all completed and/or updated in a timely fashion.
• May work with the Corporate Sales Shared Services team with the development of supportive event identifying, wayfinding, and/or marketing collateral.

• Lead the execution of in-park sponsorships, as needed, to ensure alignment with national and regional agreements.

• Will exhibit and adhere to clear and reliable communication standards, serving as the communication hub between clients, vendors, and all internal stakeholders requisite to delivering an exceptional experience.
• As requested, may travel between parks to assist with like-events or activities.

Qualifications:

• Required: High School diploma/GED
• Preferred: Bachelor's degree; Marketing/Sales, Hospitality, Institutional Leadership or related field.
• Minimum of 2-4 years of experience in a related field.
• Required: Knowledge of basic business software applications, ability to multi-task, strong time and project management skills, advanced written and oral communication skills. Strong coordinating, collaboration, planning, and analytical skills. Problem solving and decision-making in the moment.
• Preferred: Knowledge of ticketing systems, CRM, CVENT, entertainment venue platforms
• Ability to work days, nights, weekends, and holiday periods to meet business needs.
• Travel: Yes (varies)

Keywords:

event management, group sales, sponsorship activation, customer service, event coordination, budget management, stakeholder communication, team supervision, marketing support, venue management

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