Description
The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. The Manager of Media Performance will own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad-hoc analysis. This high-visibility role combines hands-on-keyboard campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The manager will serve as a cross-BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.This position will be based out of our Phoenix, AZ and will report to the Vice President, Pet eCommerce. We work a hybrid schedule with Mondays & Fridays work from home; Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.
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KEY RESPONSIBILITIES Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership Optimization & Insights : Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements. Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P Collaborate with digital shelf teams to link media insights to PDP performance and conversion. Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVueand retailer media relationships. QUALIFICATIONS...employment. An employer who violates this law shall be submit to criminal penalties and civil liability Company Overview: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners...
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