Job Description

Job Description

Job Description

ComResource is looking for a Manager of Web Development & MarTech.

We need someone to assist in leading digital platforms, marketing technology systems, and enterprise web capabilities.

Responsibilities:

• Oversee architecture, development, and performance of all web properties
• Lead developers, UX designers, and vendor partners
• Establish coding standards, CI/CD processes, and security practices
• Champion UX, responsive design, and accessibility
• Own Martech systems including CMS, CRM, CDP, ESP, and analytics tools
• Support segmentation, personalization, automation, and campaign measurement
• Integrate emerging technologies and ensure system compliance
• Maintain governance, roadmaps, timelines, and platform intake processes
• Manage budgets, vendors, and digital initiatives
• Use analytics and A/B testing to measure platform effectiveness
• Lead and mentor technical and Martech staff
• Communicate technical strategies to non-technical stakeholders

Essentials:

• Bachelor’s degree or equivalent experience
• 8+ years in web development, digital product management, or Martech
• 4+ years managing cross-functional teams
• Expertise with eCommerce and CMS platforms (Magento, Shopify, WordPress)
• Experience with Salesforce Marketing Cloud, GA4, APIs, and cloud infrastructure
• Deep understanding of analytics, SEO/SEM, and data privacy regulations

Desired:

• Experience in consumer products, retail, or sporting goods
• Certifications in Marketing Cloud, Google Analytics, or related platforms
• Passion for cycling, mobility, or outdoor lifestyle industries

Req ID: AM591949124

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