Chief Marketing Officer (Washington) Job at ICMA-RC, Washington DC

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  • ICMA-RC
  • Washington DC

Job Description

Join a great place to work with MissionSquare, a financial services corporation with approximately $75 billion in assets under management and administration and over 600 employees. Founded in 1972, MissionSquare is dedicated to the retirement needs of public sector employees. We focus on delivering results-oriented retirement and retiree health savings plans, education, investment options, personalized guidance, and related services to public sector participants in more than 9,200 plans and nearly 1.3 million participant accounts. We strive to make the administration of retirement programs as easy and cost-effective as possible. We have an extraordinary talent base and invite you to consider joining MissionSquare's Marketing team.

The Chief Marketing Officer (CMO) is a key executive role responsible for developing and executing comprehensive marketing strategies that align with the organizations overall business objectives. The CMO plays a central role in driving brand growth, enhancing customer engagement, and delivering measurable results through innovative marketing initiatives. This position is vital to creating a competitive edge in the market and maintaining a strong connection with the companys target audiences.

Essential Functions for this role include:

Strategic Leadership

  • Develop and implement a cohesive marketing strategy that supports the companys short-term and long-term goals.
  • Collaborate with the executive team to ensure marketing initiatives align with overall business objectives.
  • Conduct market research to identify emerging trends, competitive dynamics, and consumer demands.
  • Define brand positioning and messaging to create a distinct identity in the marketplace.

Team Management

  • Lead and inspire the marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Recruit, train, and mentor marketing professionals to build a high-performing department.
  • Set clear objectives and performance metrics for the team, ensuring alignment with organizational priorities.

Digital Marketing and Innovation

  • Oversee digital marketing strategies, including sales enablement tools, SEO, SEM, social media, and email campaigns.
  • Leverage data analytics to measure campaign performance and optimize marketing efforts.
  • Stay ahead of industry advancements and integrate new technologies into marketing practices.
  • Promote innovation in marketing campaigns to enhance engagement and conversion rates.

Brand Management

  • Ensure consistency in brand messaging and design across all channels and platforms.
  • Manage the development of marketing materials, including press/media outlets, advertisements, brochures, sales materials, social and digital content.
  • Collaborate with external agencies or vendors to achieve high-quality deliverables.
  • Serve as a spokesperson for the company.

Revenue Growth and ROI

  • Develop strategies to drive customer acquisition, retention, and revenue growth.
  • Monitor marketing budgets and ensure the efficient allocation of resources.
  • Analyze ROI of marketing initiatives and make data-driven decisions to improve outcomes.

If you have the following skills, we encourage you to apply:

  • Bachelors degree in Marketing, Business Administration, Communications, or a related field is required.
  • A Masters degree (e.g., MBA) is preferred.
  • Series 7 and 24 preferred.
  • 20+ years of experience in marketing or related fields, with a proven record of successful leadership.
  • Experience working in the Financial Services industry preferred.
  • Experience in developing and executing large-scale marketing campaigns.
  • Strong background in digital marketing, analytics, and technology-driven solutions.
  • Exceptional strategic thinking and problem-solving abilities.
  • Outstanding communication and interpersonal skills.
  • Expertise in data analytics and interpreting metrics to guide marketing strategies.
  • Ability to manage and motivate a diverse team effectively.

To benefit your career and support your wellbeing, we offer:

  • Competitive Total Rewards (compensation and benefits) package, including 401(k) Plan with matching contributions
  • Varied incentive plans
  • Flexible/Hybrid work schedules
  • Wellness programs
  • Tuition reimbursement
  • Professional and career development courses
  • Mentoring programs
  • Volunteerism program

Salary Range $225,000 - $350,000 - Includes eligibility for short- and long-term incentive plans, each targeted at 50% of base salary.

As a company, MissionSquare is an Equal Opportunity Employer. We strive to create an environment that reflects the value and diversity of our employees and fosters respect among them. We believe that talent from diverse backgrounds will further enhance our ability, and mission, to serve those who serve their communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other protected classifications under any applicable law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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Job Tags

Full time, Temporary work, Flexible hours,

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